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Paid Ad Optimization Using Audience Predictions
Harness predictive analytics to refine ad targeting by excluding customers with very high or low purchase probabilities, ensuring budgets focus on impactful segments. High-probability customers also serve as seed audiences for lookalike targeting, helping attract similarly valuable prospects.
Goal
Maturity
Channel
Tags
- Customer Behaviour, Customer Loyalty, Customer Retention
Metrics
- Conversion Rate, Revenue, RPV (Revenue per Visitor)
Industries
- Generic
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“Maximize your ROI and optimize your ad spend with predictive audience insights. Transform your advertising strategy by targeting the right customers at the right time.”
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